web style guide

Digital Activation

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GDN | Google Display Network

Main Specifications

Formats Dimensions
Large Rectangle 336x280
Medium Rectangle 300x250
Square 250x250
Small Square 200x200
Wide Skyscraper 160x600
Skyscraper 120x600
Leaderboard 728x90
Banner 468x60

Other Specifications

Max File Size 150kb
File Type Zip
HTML 5 add on main html file:
<meta name="ad.size" content="width=000px, height=000px">
Validator https://h5validator.appspot.com

Main Template


MOBEXT | Mobile Banners

Main Specifications

Dimensions Max File Size Formats
320x50 50kb - 100kb JPEG/GIF
320x480
768x1024
768x90

AFFIPERF | Programmatic Display

Main Specifications

Formats Dimensions
Sidekick 300x250
Wide Skyscraper 160x600
Leaderboard 728x90
Banner 468x60

Other Specifications

Max File Size 150kb
File Type Zip
HTML 5 Tutorial https://support.sizmek.com

SAPO ADS | SAPO Display Network

Main Specifications

Formats Dimensions
MREC - Medium Rectangle 300x250

Other Specifications

Max File Size 150kb
File Type Zip
More Info http://sobre.sapo.pt/pt-pt/publicidade

SAPO VIDEO ADS | SAPO Display Network

Main Specifications

Formats Dimensions
PREROLL Preroll até 30'' A1:B2 Mov + botão 300x200 estático (imagem pode ser em jpg ou png até 40kb)

Other Specifications

http://sobre.sapo.pt/pt-pt/publicidade/preroll

FB POST AD | FB Display Network

Main Specifications

Formats Dimensions
Post Ad 600x315 or 1200x628 (recommended size)

Other Specifications

Max File Size 1mb
File Type JPG/PNG
Extra Info You can not include CTA's
The recommended text length is the number of characters of the text of the ad can be displayed on smaller screens.
Validator https://www.fb.com/ads/tools

FB CAROUSEL | FB Display Network

Main Specifications

Formats Dimensions
FB Carousel 600x600 x 5 images

Other Specifications

Max File Size 1mb
File Type JPG/PNG
Extra Info You can not include CTA's
The recommended text length is the number of characters of the text of the ad can be displayed on smaller screens.

GSP | Gmail Sponsored Promotions

Main Specifications

Type of Campaign Formats Dimensions
Single Image CollapsedAd 144x144
Sport Zone Logo 144x144
Hero Max Width: 650
Multiple Images CollapsedAd 144x144
Sport Zone Logo 144x144
Hero 650x350
Expanded Message x 6 images 180x180

Other Specifications

File Type JPG/PNG